I've been blogging for a couple of years now but I've never seen or felt such a shift in the energy around blogging as I'm seeing right now.
Bloggers are using words that we've never heard used before. Words like tired, frustrated and lacking. There's a shift in the content and every day I notice another of my go-to blogs has packed up and gone home.
WHAT'S HAPPENING BLOGGERS?
I started a few conversations with bloggers that I really trust and here's what's being said.
1. Too much time has been spent on building their own blog without any financial gain and it's time to pull back and look for ways to make money elsewhere.
2. Too much of the same thing in every blog category. It's hard to be fresh and unique without feeling like "been there, done that".
3. Too hard to maintain the pace of a post every 3-4 days. Burnout!
FIND YOUR REASON FOR BLOGGING
One of my biggest motivations for continuing to blog regularly is that I use my blog as the inspiration to get things done. I have a penchant towards spending too much time researching and studying when I should be doing. The blog forces me to "just do it". I wouldn't have completed half of the projects that I have in the last 2 years if it wasn't for the blog so I"m sticking with it for that reason alone. Here are my thoughts on how we can maintain the balance and still love blogging.
WHERE DO WE GO FROM HERE?
1. Love It or Leave It - Focus on what you love about blogging and do more of that and less of the other parts.
2. You Don't Need to Write Their Blog - Blogging takes up enough of your time but being asked to guest blog is another time sucker. Only do guest posts if you have a relationship with the blogger asking and if you know that there will be a reciprocal agreement if you ask. Otherwise, save your energy for your own blog.
3. Get paid - I have a sponsor that I love. They are encouraging and respectful and they pay me an extremely fair price for blogging about them. I would never blog about a company or product that I didn't love using but if I'm going to use the product and talk about it I am thankful to get paid to do so.
In the past I've written about how Bloggers are the Best Kind of People. It's a community filled with support and encouragement and the people are really amazing. Why not just remember that and be brave and speak out. If it feels like too much just pull back and know that you're not going to be forgotten. You'll be missed and you'll be welcome as soon as you feel like coming back. If it's not fun, don't do it.